re:publica 25
26th-28th May 2025
STATION Berlin

Aya Jaff brings a deeply personal perspective to the conversation about Broligarchy — not from the outside looking in, but from someone who was once part of it. A decade ago, she was swept up in the world of startups, code, and endless scaling potential. What were the dominant ideas back then? What political beliefs were baked into that culture? And how did this seemingly progressive industry become a hub of unchecked power?
The investigative journalist Carol Cadwalladr coined the term Broligarchy to describe the rise of a predominantly male tech elite quietly reshaping our democracies. In this system, no one is immune. That’s exactly why we need to talk about it – and why Aya Jaff continues to share her story of a "tech bro dropout" in search of fairer alternatives.
At #rp25 she will explore ways of building companies that share ownership, embed responsibility, and resist extractive logic. She asks: could this power dynamic have been prevented? And more importantly — can we still change course?
Aya Jaff is a coder, entrepreneur, and insider. Today, she questions the very structures she once helped build, speaking out on power, progress, and the moral dilemmas of capitalism. Her ARD show "How to get rich, Aya?" and the conference she founded, "Data Unplugged", deliver bold, critical perspectives. Her bestselling book "Moneymakers" made financial literacy accessible—her upcoming book "Broligarchy" (Econ) takes on the tech elite with unflinching critique.