Trolling, the new political communication standard?

Nicolas Celic

20.05.2026 10:30–11:00
Lightning Box 2
Englisch
(Kurz-) Vortrag
Politik & Gesellschaft
#KI #Demokratie #Netzkultur #Never Gonna Give You Up
Since the third presidential campaign and second election of Donald Trump, trolling has become the standard of the political communication in the USA, and, by reaction, elsewhere. AI slop, memes, provocation, nothing seems to be serious and official now. Shall we await for a Rickroll?

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The Trump campaign team, and the Trump administration after his election, have redesigned the types of public political communication that can reach large audiences. Taunts, provocations, pop culture, memes, mean comment and sarcasm... it's all about trolling. Even opponents like California Governor Gavin Newsom have now become experts in trolling. Other countries have adopted this new and unseen style, with social media accounts dedicated to debunking and quick response. To a point where nothing seems formal or solemn any longer, whatever the topic, and in contrast with severely increasing international tensions. Even violence and war are presented as cool stuff. Is fun bullying the new political communication standard ?